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To Backlink, or Not to Backlink?


A backlink directs a person to a specific website or webpage, in fact it is also referred to as an incoming link, inlink, inward link or inbound link. When they were actually first created, they carried out a vital function for helping people navigate their way around the Internet. Nevertheless, with the creation of extensive internet search engine use, they have grow to be a lot more vital for search engine optimization (SEO). One particular way of measuring of a web site’s popularity is the amount of links that go to that particular page. You can find hundreds of thousands of sites with help and advice involving ‘internet marketing forums’ this is possibly one of the best ones

When Google implemented its Penguin update, quite a few site owners became worried about the value of backlinks. However, information that Matt Cutts (Google programmer extraordinaire) uncovered in an interview soon after the Penguin introduction reaffirmed the necessity of links in search results.

First of all, even with Penguin, backlinks remain the simplest way for Google to discover how important, or relevant, someone or something is. While social media may become an even better predictor of that over time, for the time being, links are very important.

We have seen some concern about whether or not backlink building is a positive or a negative thing. As with many of the decisions that have to do with Internet traffic, the answer comes back down to the content. If you have a website with good quality content to which you would like to build backlinks, the grade of content will determine how successful this building becomes. A mix of strong quality and a healthy group of inbound links will make all the difference in relation to pushing a specific web site up the search engine results lists.

One exception to the value of link building comes along with press releases. The ranking formula that Google has put to work with Penguin overlooks press release backlinks in relation to assessing the actual importance of your page. If a news editor reads the release and chooses to write a story on his or her newspaper’s web site with regards to your press release, then the link is really a a part of your total for Google.

Guest blogs could be another problem for search results. Many people have moved from article mills to producing their very own blog sites but not improving the standard of their written content. Even though mills like Demand Studios and Bright Hub have ramped back their creation does not necessarily mean that there are not mills out there trying to hide behind the brands Blogger and WordPress (and the like). Penguin is able to see around this.

Be sure you plan your content syndication accordingly. First, your personal site needs to be the original site. Make certain you post your posts before distributing it, including the rel=canonical feature.

Having the suitable backlinks will help you improve your search positions on Google, in addition to the other search engines. This will turn your business into a real winner in a short timeframe!